Competitive Sales & Marketing:
The Future of Sales (Persuasion)
Skills Series
The art of selling has come a long way from simple advertising to complex strategies. It is essential for sales and marketing professionals to stay ahead of the game by developing their selling methods for the modern era. This unique programme introduces participants to all corners of selling, from inside sales to outside sales, revealing how Sales Development Representatives can be successfully implemented and what strategies need to be in place for establishing a predictable revenue stream.
The training also provides invaluable insight into the realms of persuasion and influence, enabling participants to maximise their marketing potential while understanding current trends in the market. By taking part in this programme, participants are sure find themselves better equipped with the skills needed for navigating modern sales.
Overview
Understand the difference between Inside sales and Outside sales
Learn to create a multi-layered sales funnel for business
Understand more about team composition and how to best use resources
Learning Objectives
Professionals in the Sales/ Marketing department
Managers of the Sales/ Marketing department who wish to widen their reach or re-position their marketing strategies
Anyone with interest in gaining deeper insight of negotiation, selling and marketing
Target Audience
Duration
16 Hours in Singapore spread over 2 weeknights & 1 Saturday
Course Sequence
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Understand what Sales Development Representatives are and how to deploy them
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An insight in team composition and how to use resources effectively
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How to build a predictable pipeline of recurring and lookalike customers
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Digital sales strategies
*All schedules are subject to changes.
Next Intake
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13 - 15 July 2023
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12 - 14 October 2023
Fees
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Self Sponsored: S$518.40
SME Sponsored: S$198.40
Non-SME Sponsored: S$518.40 -
Self Sponsored: S$198.40
SME Sponsored: S$198.40
Non-SME Sponsored: S$198.40 -
Self Sponsored: S$518.40
SME Sponsored: S$198.40
Non-SME Sponsored: S$518.40 -
Full Course Fee: S$1,728.00
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Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement.
Register
We are excited to hear your interest in our courses! Please provide the details of your course interests and preferred intake and we will be in touch soon. Thank you for considering our courses - we look forward to helping you become future ready!
Established in 2017, SMU Academy is the professional training arm of the Singapore Management University (SMU) and aims to grow the University’s impact, broaden its reach, and cultivate positive change through innovative continuing education offerings. The Academy aspires to always be at the forefront of building capabilities and continuing professional development for an effective, innovative and responsive workforce in this ever-changing economy.
In partnership with the Government, leading businesses and the wider community, SMU Academy offers a comprehensive array of cutting-edge interdisciplinary programmes to support Singapore’s lifelong learning imperative, help organisations meet their reskilling goals, and equip individuals with the skills and competencies to develop a competitive advantage. With over 800 quality programmes to choose from, our participants are empowered to thrive in the future of work through a practice-oriented, experiential, and interactive approach that integrates academic depth, real-world business cases and interdisciplinary learning.
